ZEE5, a video streaming platform, is all set to foray into esports streaming with IESF Big Bang Asia Open 2023. The tournament will be streamed on the platform from 4th March to 2nd April 2023. Following the success of ILT20, and expanding the catalogue of sports offerings, ZEE5 partners with Big Bang Media to bring the tournament for the viewers free of cost.
The IESF Big Bang Asia Open 2023 has over 80,000 participants from across 40 countries in Asia and the Middle East. With qualifiers already underway on passport.gg, ZEE5 is the exclusive streaming partner for the play-offs and the finals of the four featured games, Clash of Clans, Real Cricket, Dota 2 and EFootball.
Talking about the series, Mr. Manish Kalra, Chief Business Officer, ZEE5 India said, “We are delighted to announce the streaming of the leading esports championship, IESF Big Bang Asia Open 2023 on ZEE5. Being a customer first brand, we are committed to catering to consumers widespread demands. Esports is a popular genre amongst youth with a remarkable potential to grow in future, with advancements in technology and gaming infrastructure. Post the encouraging response on ILT20, we are happy to partner with IESF and Big Bang Media for the Big Bang Asia 2023 tournament. We are excited and hopeful audiences will enjoy watching the games.”
Commenting on the partnership, YouTuber and gaming influencer, Ajey Nagar widely recognized under the moniker CarryMinati and one of the owners of Big Bang Media shared, “We are very proud to have ZEE5 as our streaming partner for the IESF Big Bang Asia Open. ZEE5’s quality of content, distribution muscle & creative leadership makes it a dominant media house across geographies and will help establish the IESF Asia Open as the leading esports championship in the region and provide gamers, creators & audiences with an unmatched immersive experience.”
GBS Bindra, Chief Business Officer of Hipi, said about the partnership, “Big Bang Asia Open is more than just a tournament, it’s an electrifying experience that brings together the best online gamers from across Asia. We are thrilled to bring the finest moments from this exhilarating event to millions of fans, as the official short video partner for Big Bang Asia Open. Gaming enthusiasts on Hipi will have exclusive access to the exciting highlights and moments from the tournament.”
As per latest industry reports ZEE5 is currently the highest growing OTT platform in India. It offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi, and six international languages.