In a strategic move set to reshape the landscape of India’s gaming content creation, 8Bit Creatives, the country’s leading gaming influencer talent management agency, has allied with Rooter, the largest gaming and esports content platform. This partnership aims to amplify the Gaming Creator Economy in the country by leveraging the expertise and reach of both companies.
CNBC listed the names of the prominent gaming influencers affiliated with 8Bit Creatives, including PC gaming stalwarts and GTA roleplay creators such as Tanmay Singh aka ScoutOp, Parv Singh aka Regaltos, Raj Varma aka Snax, Salman Ahmad aka 8Bit Mamba, Mithul Nayak aka 8Bit Binks who will stream and curate engaging content on the Rooter platform.
By uniting the extensive influence of 8Bit Creatives’ creators with Rooter’s advanced distribution and monetization solutions, the partnership seeks to develop access to diverse and captivating gaming content for audiences nationwide. The collaboration also opens up several avenues for brands and advertisers to engage with India’s gaming community.
Animesh Agarwal, known as 8Bit Thug, the Founder & CEO of 8Bit Creatives, emphasized the significance of this partnership within the Indian Esports industry. He remarked that the collaboration with Rooter will catalyze the sustained growth of India’s gaming creator economy. He stated, “We are excited to bring our gaming influencers and creators to a platform that shares our vision for excellence in gaming content as well as the prosperity of the community. Together, we aim to create an immersive and unparalleled gaming experience for millions of fans across the nation.”
As gaming emerges as the preferred entertainment choice and a hub for social connection among India’s youth, brands are keen to tap into this flourishing market. Industry leaders like 8Bit Creatives and Rooter are at the forefront, developing innovative solutions and brand experiences. This collaboration focuses on strengthening these efforts, nurturing growth, and enhancing the overall gaming community.
Dipesh Agarwal, Co-Founder and COO of Rooter, emphasized the shared commitment propelling this partnership. He conveyed that 8Bit Creatives shares their strong drive to unlock massive growth opportunities for the Indian Gaming ecosystem. He expressed excitement about collaborating with a partner like them and mentioned that, through partnerships with around 100 brands, fan donations, and more, they have facilitated multiple monetization opportunities for creators. Their goal is to develop innovative marketing playbooks and solutions at the intersection of gaming, content, pop culture, and social media, aiming to establish new benchmarks for the ecosystem.
According to Niko Partners’ ‘India Games Market’ report, India’s video game market is witnessing unparalleled growth, with gamers and revenue surging. The number of gamers across all platforms in India is projected to reach 641.2 million by 2027, growing at a 5-year compound-annual growth rate (CAGR) of 10.1%.
The alliance between 8Bit Creatives and Rooter promises to usher in a new era of high-quality gaming content, unparalleled engagement, and an enriched gaming experience for fans across India.