KFC teams up with Krafton India to offer exclusive BGMI In-Game rewards

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KFC India has announced a partnership with Krafton India, the creators of the mobile game, Battlegrounds Mobile India (BGMI). This collaboration introduces a unique ‘Winner Winner Chicken Lunch,’ offering in-game rewards to BGMI players through the purchase of a KFC Zinger Box.

As reported by Times of India, as part of this promotion, customers can enjoy their favorite KFC meal and unlock various in-game perks designed to enhance their gaming experience. The collaboration leverages the popularity of gaming among young Indians, a demographic that is projected to reach 750 million users by 2025.

Aparna Bhawal, Chief Marketing Officer at KFC India, expressed enthusiasm about the partnership, stating, “KFC is a brand with culture at its core. We’re always exploring distinctive, cutting-edge, and culturally relevant partnerships. The idea for a collaboration with BGMI was born when we introduced KFC’s Lunch Specials recently. We thought gamers often celebrate a win with a ‘Winner, Winner Chicken Dinner,’ so why not give it a KFC twist, and do it over lunch? It’s an epic partnership, and we’re confident that our Gen-Z consumers are going to find it finger-clickin’ good!”

To participate, customers can purchase the KFC Zinger Box, which includes a Classic Zinger Burger, two-piece Hot Wings, fries, and a beverage, all for Rs 299. Each box comes with a unique code that can be scanned via a QR code or entered on the BGMI rewards redemption website. This code unlocks exclusive in-game items such as parachutes, bags, hats, jackets, and more.

The KFC Zinger Box with BGMI rewards is available at KFC outlets and for online orders in major cities including Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, and Pune until August 30. Customers can order through the KFC app or website, www.online.kfc.in, while the offer lasts.

This collaboration comes at a time as gaming continues to gain momentum in India, particularly among the younger generation. With the purchase of a KFC Zinger Box, fans can enjoy a delicious meal and elevate their BGMI gameplay, making it a truly rewarding experience both in-game and in real life.