Nazara Technologies Ltd announced on Wednesday that its subsidiary, Nodwin Gaming International Pte Ltd, has finalized an agreement to purchase 100% stake in Ninja Global FZCO, an entity with significant assets in esports and gaming production across Turkey and the Middle East, reported the Economic Times.

According to a filing with the stock exchange, this acquisition marks a strategic move by Nazara Technologies to bolster its global footprint, particularly in emerging markets. With Ninja Global now part of its portfolio, Nodwin Gaming enhances its capabilities to offer comprehensive solutions to publishers and brands operating in the Middle East and Turkey regions.

The acquisition of Ninja Global follows Nazara’s recent acquisition of Games Marketing Services company PublishMe in October, further solidifying its position in the gaming and esports landscape. Nodwin Gaming‘s integration of Ninja Global brings onboard vital multi-language capabilities, positioning Nodwin Gaming as a competitive global delivery and production platform for gaming and esports. This strategic move allows Nodwin Gaming to deliver top-tier experiences across various regions, including Asia, the Middle East, Turkey, Central Asia, Europe, and the United States.

CNBC reported that the acquisition presents an opportunity for Nodwin Gaming to expand its operations into Central Asia, capitalizing on the burgeoning mobile games market driven by the region’s tech-savvy youth population.

Commenting on the acquisition, Akshat Rathee, Co-Founder and Managing Director at Nodwin Gaming, expressed enthusiasm about the new avenues and possibilities it unlocks for the company as a prominent player in the gaming and esports media industry.

Under the leadership of Gokhan Kazar, Nodwin Gaming will oversee operations in the Middle East, leveraging the expertise of Doruk Demisar and Bilge Karageyik from PublishMe to lead operations in Turkey. Kazar and Demisar are, notably, the founders of Ninja Dubai.

This strategic acquisition reflects Nazara Technologies’ proactive approach to tapping into new opportunities and strengthening its position as a leading player in the gaming and esports industry.