As the inaugural edition of the World Esports Cup 2021 (WEC ’21) enters the business end, a video of India’s top Free Fire teams challenging the oppositions through a rap song clocked over 10 million views across the social media channels, including more than five million-plus views so far on India Today Gaming (ITG) YouTube channel.
WEC ’21, the premier tri-nation tournament, has been witnessing intense competition in presence of top esports teams from India, Pakistan and Nepal.
A high-octane one-minute rap video, which featured top Free Fire teams such as Total Gaming (30 million subscribers), Desi Gamers (12.4 million), Assassins Army (4.8 million), Helping Gamer (7.7 million), Telugu Gaming (1.5 million) went viral in no time as it became an instant hit among the esports players and community.
“As much as this tournament has brought the best gamers together under one roof from across the South East Asian region, wherein they are not only competing and giving it all to feature themselves among the best in the business, we at ITG also wanted to create something unique to recognise and promote them among the larger audience in India. Hence, we came up with this idea to create a song, something that has not been done before and will help to showcase top gamers and their characters globally,” said Vishwalok Nath, Director, World Esports Cup.
The lyrics are penned by Gypsy Soul while the young Indian rapper, Jordan Ranjan Sharma has lent his voice for this video. It has also received an overwhelming response on Facebook with 2.2M views as well as 2M views on the Instagram handle of ITG.
Today, after the India finals, representing their own country, four qualified teams each from India, Pakistan, and Nepal will fight for the WEC ’21 title at the global finals, scheduled from January 10 to January 14, 2022. The inaugural edition of the WEC ’21 with Smartphone maker Infinix Smartphones as the title sponsor has a prize pool of INR 75 lakh and the fans can watch the thrilling live-action and support their favorite teams on India Today Gaming YouTube channel along with the YouTube and Facebook handles of India Today and Aaj Tak as well as on their websites.