BalleBaazi launches BSG Infotech, A ready-to-implement Fantasy Gaming Engine Arm

Published on:, one of the leading Fantasy Gaming platforms from the house of Baazi Games, has expanded its horizons with the launch of BSG Infotech- a gamification arm that provides customised fantasy sports platform, across industries. With an aim to give a shape to the sports gaming industry with its innovative formats and out-of-the-box rewarding structure, BSG Infotech comes with a stronghold and experience in the domain to drive revenue-generating business for industries looking to gamify the experience for their users through fantasy sports gaming.

The B2B gaming arm of is going to provide a full-stack fantasy gaming engine through a White-labeled product, Network Solution and Free-to-play Platform to organizations, with player liquidity from day one, multiple sports and formats, handled scalability, analytics platform, multiple controls, Quick TAT, CRM Integration and dedicated 24*7 support.

Speaking about the development, Mr Saurabh Chopra, Co-Founder and CEO, said, “At BalleBaazi, we have been at the forefront of innovation and striving to bring forth the best sports gaming experience for our users. With BSG Infotech, we are geared up to deliver a notch higher gamification experience to everyone who is looking forward to engaging their users. BSG Infotech is an effort to enable platforms to realise their true potential and take a step towards our goal of universal gamification.”

Last September, BalleBaazi has announced the launch of its one-of-a-kind ‘Player Intelligence’ feature. Developed by the in-house technology team at BalleBaazi, this feature is a step towards game-changing innovation that will set new benchmarks in the fantasy cricket industry, the company hopes.

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BalleBaazi’s comprehensive “Fantasy Cricket engine” with first-day liquidity and complete operations handled by an experienced operations team is a one-of-a-kind offering. It is the ultimate example of’s technical prowess which is enabling gaming and non-gaming platforms to provide their customers and users with an immersive experience at affordable costs. A host of platforms that have already joined the BSG Infotech bandwagon, include Hindustan Times’ Apni11, Flipkart’s Super Coin League, 9Stacks, among others, enabling them to provide a world-class gaming experience to their users. With the introduction of its new gamification arm, BalleBaazi brings forth a ready-to-implement gamification engine alongside a world-class fantasy sports software that is tried and tested by 1 Crore+ gamers daily. Here is a list of solutions that BSG Infotech would be providing to its patrons.

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Free To Play: Will allow the patrons to leverage BSG Infotech’s cutting-edge Fantasy Gaming Engine to retain users and allow them to use the pre-defined currency.

Network Solutions: The patrons will get BSG Infotech’s widely famous Fantasy Cricket engine with first-day liquidity and complete operations handled by an experienced Operations team. White-labeled Solutions: Will build a custom Fantasy Sports app from scratch, using expert tech skills.

End-to-end integrations and operations will be handled by the BSG Infotech team., a property of Baazi Games, is India’s best and most rewarding Fantasy Sports website. Sports fans with knowledge of the game can up their earnings by playing and winning on the platform. Started in 2018, the sports fantasy site has attracted over 80 Lakh players with its wide variety of Cricket, Kabaddi, Football, Baseball, and Basketball leagues.

It may be noted that over 100 complaints against advertisements related to “online real money gaming” have been processed by the Advertising Standards Council of India since January last year, the government told the Lok Sabha. The guidelines issued by the Advertising Standards Council of India (ASCI) that came into effect on December 15, 2020, require real money gaming advertisements to not be aimed at minors, not present gaming as a possible source of livelihood or link it to success. Recently, Moonshine Technology Private Limited, the owner PokerBaazi, BalleBaazi brands had won a case against WinZO for restraining from using marks WinzoBaazi, WinzoBaazi.