Dream Sports has announced a five-year deal with New Zealand Cricket (NZC) for providing gaming, merchandising and Non-Fungible Tokens (NFTs). Dream Sport, the part of Dream 11 has been a massive success so far in the country and the new collaboration featuring digital fan engagement products will take them to great heights.
While the price of the deal wasn’t disclosed, the Non Fungible Token (NFTs) will be developed through the Rario firm. Rario is the world’s first cricket NFT platform giving the fans an opportunity to buy, sell and trade rare cricket moments.
Rario will launch NZC’s cricket NFT program after the deal to help out the cricket fans in owning moments from New Zealand Cricket.
Dream Sports CMO, Vikrant Mudaliar explained the significance of the collaboration with the NZC and felt that it will help the fans in engaging with the sport a lot more.
“The first-of-its-kind collaboration will enable deeper engagement opportunities for sports fans through newer avenues like NFTs, Gaming and Merchandising, in a phased manner; and lead by example in keeping fans central to the sport” Vikrant Mudaliar, Chief Marketing Officer, Dream Sports said as quoted by moneycontrol.com
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Meanwhile, NZC chief executive David White felt that the New Zealand cricket fans are stepping up into the metaverse through the new collaboration and highlighted the need for global reach. He added that it would enhance the fan engagement factor and the fan relationships around the world.
“One of NZC’s key goals is to extend our teams’ global reach; to build closer relationships around the world, and to develop new ways for fans to engage and connect with the deep history of our sport,” White said.