Games24x7, an online skill gaming company, has onboarded Kabaddi star Pawan Sehrawat as the brand ambassador for My11Circle. The brand is a fantasy sports platform and offers playing fantasy leagues across different sports including Kabaddi. The move comes ahead of the upcoming tenth season of the Pro Kabaddi League (PKL).

My11Circle and Sehrawat announced the partnership with a campaign titled ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan’. Speaking more of PKL, the new season will be held between December 2, 2023 and February 21, 2024. The campaign aims to reach wider masses and diversify the interest of sport lovers across the country through its initiatives. To lure users, My11Circle will run an offer which will give players on its platform an opportunity to win an SUV vehicle. The campaign is set to launch on the My11Circle app on the eve of the opening day of Pro Kabaddi League Season 10.

Commenting on the association, Mr. Avik Kanungo, Associate Vice President – Brand and Marketing Strategy at Games24x7, said, “Kabaddi, deeply rooted in our Indian heritage, holds a cherished place in our hearts as a cultural icon. This indigenous sport embodies the essence of our traditions and resilience. With Pawan Sehrawat joining My11Circle as the face of our new campaign, we’re not just celebrating his stellar performances but also honouring the spirit of Kabaddi. Through this partnership, we’re dedicated to amplifying the love for this remarkable sport, offering an immersive gaming experience that resonates with the passion of Kabaddi enthusiasts nationwide.”

Speaking about this partnership, Pawan Sehrawat said, “I am excited to be associated with My11Circle, a platform that has been a pioneer in transforming how fans engage with sports. Kabaddi holds a special place in the hearts of millions of Indians, and together, we aim to make it even more accessible and exciting.”

Talking about Sehrawat, the raider will represent Telugu Titans and was the most expensive bid during the auctions. He also has achieved some remarkable feats to his name in his short career. The star player holds the record for most raid points (39) in a single match of the league’s history.