My11Circle unveils new ad campaign for ICC T20 World Cup

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India’s largest multi-gaming platform My11Circle has officially launched a new campaign for its fantasy sports platform for the ongoing T20 World Cup 2022. While the group stages of the eighth edition of the tournament kicked off on Sunday, October 16, the Super 12 commences from the 22nd with the defending champions Australia facing the Trans-Tasman rivals New Zealand at the Sydney Cricket Ground.

The unique thing about this three-film advertisement campaign is that it is titled as “My11Circle pe team banao, har din SUV jeeto” and features the likes of former India skipper as well as the BCCI president Sourav Ganguly and emerging batter Shubman Gill as the brand ambassadors.

The campaign is already live on Television, YouTube, OTT, and, other such digital platforms from Monday, October 17.

I am happy to be a part of this exciting campaign: Sourav Ganguly

Commenting on this new campaign, Saroj Panigrahi, who is the Senior Vice-President of My11Circle, shared his excitement saying that apart from uniting the cricket lovers across the country, this brand-new campaign will also go a long way in building an integrated and extended game-playing experience for them.

“As the fastest growing fantasy sports platform in India, My11Circle offers an entertaining space for cricket aficionados to test their skill and knowledge, and rejoice in the glory of their favorite teams. This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervor of the tournament and further help in strengthening our user base,” he said.

Meanwhile, the former BCCI chief Sourav Ganguly said that he is privileged to be a part of a campaign that is centred around the Indian cricket fans.

“I am happy to be a part of this exciting campaign as it is centered around Indian cricket fans. It will provide them with the perfect opportunity to sharpen their acumen. It takes tremendous skill and knowledge of the game to make a winning team. There is no greater joy than adding to the spirit of cheer and excitement for the game. I am sure cricket fans shall enjoy the challenge immensely,” he said.

My11Circle has succeeded in becoming one of the main sources of entertainment ever since its inception in 2019 and in the last three years, it has garnered millions of active users in India and all over the world and now, they have taken the step for their further advancement in the online fantasy gaming space by cashing in on the T20 World Cup 2022.