MPL Sports, the official kit partner of the BCCI, made waves after launching the new official Team India jersey in a grand event at Bandra Promenade in Mumbai. The jersey was launched taking into account the ongoing T20 World Cup in Australia with the campaign called #HarFanKiJersey.

The campaign is one of a kind as the organizers invited fans to share their experiences with the Indian team and what made them die-hard cricket fans. The unveiling of the jersey, One Blue Jersey, was done by a glorious 30-foot-tall and 40-foot-wide 3D hologram set against the backdrop of the Mumbai skyline and the Arabian sea. In a historic move, the launch was carried out by the Mumbai Under-19 women’s cricket players.

Arun Kumar, head of MPL sports, shed light on the campaign and its inspiration in an exclusive chat with Sportskeeda.

“The fans are the driving force behind the game. They stand behind the team through thick and thin, and their fandom serves as inspiration and encouragement for Team India to give their best on the field. So when we set out to design the new Team India jersey this year, we were looking for ways to pay homage to their loyalty and support.”

“The launch event, and the entire campaign in general, was our way of putting fans at the center – to provide them a platform to be an integral part of the jersey and the launch journey like never before,” Arun Kumar said revealed to Sportskeeda.

When asked about the inspiration behind the latest campaign and the fresh jersey, Kumar established that it was an ode to all the loyal Indian fans who have backed the team through the toughest of times and showed unconditional love and support for the Men in Blue.

“#HarFanKiJersey is an ode to all Indian cricket fans from all over the world who unite their favorite team and players. It celebrates the extra mile they go, their above and beyond spirit when it comes to showing their love for the team, and the unconditional support each fan brings to the game,” he added.