New data from analytics metrics company App Annie reveals India to be the largest market in the world for game app downloads with 1 in every 20 downloads coming from the Asian country in the first half of 2021. 4.8 billion game downloads came from India in first six moths of 2021. Average time spent per user grew 40% from 3.3 hours per day in 2019 driven by surging mobile adoption during the COVID-19 pandemic
Ludo King was the most popular game in India in the first half of 2021 by downloads and average monthly active users. PUBG Mobile continued to be at 2nd spot in monthly active users despite a ban by the Indian government suggesting users use of VPNs and other modes to access the popular battle royale game. India is the among the most mobile-first markets in the world with some of the highest daily time spent in apps.
Krafton, the Korean developer of PUBG Mobile, in July launched an India-only version of the game, called Battlegrounds Mobile India. Few days back, Krafton launched a new version of the game PUBG: New State worldwide. Indian game publishers accounted for just 7.6% of total game downloads, with the Chinese and USA developers dominating, the report said.
Garena Free Fire, a battle royale game that competes with PUBG, topped the charts in terms of consumer spending during Q3 2021, PUBG Mobile was second in terms of money spent by consumers for the same period. 15% more of top 200 grossing games incorporated in-app advertising into monetization model alongside in-app purchases.
Among notable entries, Free Fire came #8 by downloads, #1 by consumer spend, #3 by monthly active users. Overall, battle royale games dominate mobile gaming in terms of most downloaded, top-grossing, and the most monthly active users. Board game carrom pool featured in top 10 in terms of downloads and active users. Real money gaming app Teen Patti came 4th in terms of consumer spend in first half of 2021.
“As the largest market for game downloads, this is a major opportunity for homegrown publishers to tailor to the local market,” the report said on the homegrown publishers’ opportunities. In Q3 2021, 4.8 average daily hours were spent in apps. Daily time spent passed four hours in India for the first time in Q1 2020.