Cricfit partners with MPL for second half of Indian Premier League

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Digital media platform Cricfit has partnered with esports and skill gaming platform Mobile Premier League (MPL) for the second phase of the Indian Premier League (IPL) 2021. 

Cricfit’s CEO & Founder Mikkhail Vaswani stated that this association will bring cricket lovers to one platform where they can acquire all information about fantasy sports and cricket.

“Truly delighted to partner with MPL for the remainder of the Indian T20 league. Cricfit and MPL share the same vision to take the sport to as many people and make them aware of player insights, team profiles, and fantasy gaming. The aim is to bring as many cricket lovers to a common platform. Cricket fans world over can get a complete lowdown on their favorite teams and players through this collaboration,” Vaswani said. 

Abhishek Madhavan, SVP, Marketing, MPL, added, “We are excited to partner with Cricfit as part of our marketing efforts for the second phase of IPL. Our aim through our campaign is to showcase the myriad opportunities available to users on the MPL platform and Cricfit’s dedicated fan following across social media platforms will help us scale our initiatives and take it to a larger section of the audience.”

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Founded in 2019 by Sai Srinivas and Shubham Malhotra, MPL is the 26th startup and the second online gaming company to join the unicorn club of privately held firms, which are valued at $1 billion or more.

MPL had recently acquired esports company Gaming Monk in India to strengthen its esports portfolio and to boost esports tournaments and live streaming. They had organized the first edition of its College Premier League in November last year, with over 13,000 gamers from 100 colleges participating, and the live stream of finals was watched by millions of viewers on MPL’s social media handles.

MPL’s offerings span esports, casual gaming, quizzing and fantasy sports, and more. The brand recently added a Fantasy Assistant feature on its MPL Pro App (Android and iOS), giving tips to users on a range of factors like pitch and bowling type, past performance and past records of teams and players as well as prediction of the best 11 players to pick.