The England & Wales Cricket Board (ECB) finally has inked a live radio and broadcast contract for their most hyped The Hundred event. The Hundred will be broadcast live on FanCode in India for the next four years. The ECB had negotiations with Sony Sports Network and Disney+ Star Sports – but both discussions failed. The Hundred is an England & Wales Cricket Board 100 ball event filled with excitement. The league includes 68 matches in its first edition that will commence on 21 July 2021 throughout five weeks. The game consists of eight teams of ladies and men from significant towns in England and Wales.
The format of The Hundred
The Hundred is an extremely new format of cricket with 100 balls per innings and bowling changes after every ten balls. The bowlers can deliver either five or ten balls with each bowler delivering a maximum of 20 balls per game. In addition, two fielders outside the first circle of 30 yards are allowed to play a 25-ball powerplay for each team. Each of the eight teams will feature 15 players with up to three overseas stars.
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The Fancode and Dream11 partnership
With this 4-year deal, Dream Sports has signed FanCode and Dream11 as its Official Broadcast Partner and as an Official Partner, respectively.
“The Hundred is a new, innovative, cricket competition featuring some of the world’s top players, and we’re excited that fans in India will be able to enjoy the action. We’re sure it will be a big hit with fans across the globe. As both FanCode and Dream11 are at the forefront of transforming digital sports engagement and experience in India, we are thrilled to partner with them to bring the most comprehensive and immersive sports experience for Indian cricket fans,” said Tony Sing, the Chief Commercial Officer of England and Wales Cricket Board.
Additionally, Prasana Krishnan, Co-Founder of FanCode talks about the partnership while saying, “We are excited to bring The Hundred to our rapidly growing fan base in India. Continuous digital innovation in creating unmatched sports viewing and engagement experience is an important part of our customer promise, and The Hundred, with its unique format, fits in perfectly with what we at FanCode stand for.”
The Hundred LIVE
With this competition, we will see an equal weightage for men’s and women’s events with all matches taking place back-to-back at the same venue on the same day. This action-filled competition-style includes grandiose cricketing companies such as Joe Root, Ben Stokes, Rashid Khan, Quinton de Kock, Faf du Plessis, Sunil Narine, Eoin Morgan, Moeen Ali and Jonny Bairstow. In addition, five Indian women’s players — Harmanpreet Kaur, Smriti Mandhana, Shafali Verma, Deepti Sharma and Jemimah Rodrigues – would be present in the competition. The eight new teams include Northern Superchargers (Emerald Headingley), Oval Invincibles (Kia Oval), Southern Brave (Ageas Bowl), Birmingham Phoenix (Edgbaston), London Spirit (Lord’s), Manchester Originals (Emirates Old Trafford), Trent Rockets (Trent Bridge) and Welsh Fire (Sophia Gardens).
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FanCode aims to provide the best experience to Indian sports fans with an assortment of user-first features for all sorts of LIVE action from The Hundred. Some of these services feature interactive data overlays, the quickest ad-free live scans, multimedia comments, in-depth statistics and analytics on sports. Additionally, fans will also experience the freedom to either watch the entire tournament or a single match with ‘Tour Pass’ and ‘Match Pass’, respectively.