FEAI celebrates PM Modi’s clarion call to “Create in India” taking “Brand India” to the world

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Federation of Electronic Sports Associations of India (FEAI), the apex national body for esports in India, welcomed the positive push towards the development of indigenous esports in India by PM Narendra Modi with his clarion call of “Create in India” to take “Brand India” to the world. Modi in an address highlighted the rapid development of the AVGC sector in India and also opined that we won’t be able to stop our kids from playing mobile games. But these kids should play Indian-made games rather than games made abroad, he highlighted.

FEAI has been propounding a strong policy intervention, anchored by the Government of India, towards formalisation of the esports and allied industries, including AVGC, to create an enabling ecosystem to support the Indian industry. As part of defining a “hybrid model” for esports, including a conventional global outlook with a strong indigenous narrative, for India, the AVGC task force would be a force majeure in setting up a strong foundation for India to actualise its true potential of a $5 Tn economy, spurred by transformative policy orientation. 

Boasting a robust media and entertainment sector that promises to scale up to a $60Bn market size in the next seven years, India accounts for less than 10 percent global market share for AVGC, leaving a massive potential to actualise given its prominence as the fastest-growing smartphone economy. FEAI has announced that it will be soon releasing a policy paper as a framework for the development of esports in India. The policy paper will seek to facilitate a policy-centered esports outlook that aims to address a strong talent development ecosystem that covers the spectrum of talent, businesses, job creation, education, and revenue generation for India with regional centres of excellence.  

Welcoming this momentous announcement, Federation of Electronic Sports Associations India founding member Vaibhav Dange said, “FEAI welcomes the move of the Government under the leadership of Modi to set up a task force for animation, visual effects, gaming, and comics (AVGC) promotion. FEAI has been recommending policy intervention towards the promotion of AVGC at the national level as well as placing a strong emphasis on development across states through regional chapters. We firmly believe that the AVGC sector offers immense potential to employ youth and this move will further lead to building an Atmanirbhar Esports Ecosystem for India.”

 FEAI founding member Gagan Narang commented, “I am excited that the momentum of esports is increasing at a rapid pace in India. However, a significant impetus and focused approach are needed for India’s consistent success on the global esports stage. Gaming has become a way of life in highly evolved esports markets and esports is a highly sought-after career in these countries. With the Government’s renewed emphasis and the personal interest of Hon’ble PM Shri Narendra Modi Ji, I am confident that Indian talent will get the required support to represent the country globally in esports and will win laurels for the country in competitive esports. At the same time ‘Create in India’ and ‘Brand India’ vision will enhance the growth of jobs across sectors that fall in the ambit of AVGC. FEAI looks forward to playing a pivotal role in the growth of the esports in India.”

India is amongst the top five mobile gaming markets in the world. In the next two years, this sector will be worth Rs 3 lac crore. As Modi has time and again highlighted, India should lead the digital gaming sector, develop games inspired by its culture, folk tales and this is the genesis of the idea of FEAI of taking India’s ideas, definitions, and athletes in a rightful manner to the global centre stage.

There are over 1.7 million esports users presently in India, and some of these are professional athletes who have won international laurels for the country.  Esports is set to be a medal sport in the Asian Games 2022, it will also be played as an exhibition event during the Commonwealth Games 2022 and FEAI hopes could be soon inducted in the Olympics once the International Olympic Committee determines the format.