Hasbro ropes in Cynthia Williams from Microsoft to lead Wizards of the Coast and digital gaming business

Published on:

Hasbro has announced that Cynthia W. Williams has been appointed president of its Wizards of the Coast and Digital Gaming division and that Tim Fields has been appointed senior VP and GM of Digital Gaming, both effective 21 February 2022.

Williams joins Hasbro from Microsoft, where she most recently served as GM and VP, Gaming Ecosystem Commercial Team, and most notably drove the expansion of Xbox Gaming and the acceleration of game-creator growth. Prior to joining Microsoft, Ms. Williams spent more than a decade at Amazon, where she led the global growth of their e-commerce direct-to-consumer business Fulfillment by Amazon.

Fields joins Hasbro from Kabam Games, one of the most successful mobile gaming studios in North America, where he served as CEO for the past five years. Under his leadership, Kabam developed and operated numerous AAA games, including Marvel Contest of Champions, Disney Mirrorverse, Fast and Furious and Transformers: Forged to Fight. A 26-year veteran of the video game industry, Tim has held a range of leadership positions at major publishers, including Capcom, Microsoft and Electronic Arts.

Hasbro’s Wizards of the Coast and Digital Gaming division’s current president and chief operating officer Chris Cocks said: “We are extremely pleased to welcome Cynthia and Tim to the Hasbro family. They join at an exciting and dynamic time, and Wizards of the Coast – as well as all of Hasbro – will greatly benefit from their skills and experiences. Cynthia brings a deep understanding of technology and e-commerce, along with cloud and console-based gaming. She has a proven track record, across both Microsoft and Amazon, of scaling businesses to drive profitable growth. Her experience is highly complementary to Tim’s, who brings to Wizards unmatched production experience and a demonstrated ability to accelerate the growth of brands in mobile gaming.”

ALSO READMadhya Pradesh to enact a law to regulate online games

“I am extremely proud of our team and the great successes we’ve had across our Wizards of the Coast and digital gaming business over the last five years, and also of the IP we’ve created to attract top talent in our space. As I transition into my new role as CEO of Hasbro later this month, I am excited to partner with Cynthia and Tim, working together to expand our fan base, deliver across the Brand Blueprint and activate our significant investments in the business to become the world’s leading fantasy-inspired gaming publisher on all platforms,” Cocks continued. 

Williams said: “Joining the team whose passion and imagination created such iconic games as MAGIC: THE GATHERING and DUNGEONS & DRAGONS is a dream come true. With best-in-class developers, designers and producers, the opportunities at Wizards of the Coast for creative storytelling and innovative game play are limitless. I look forward to working with Chris, Tim, Hasbro and the entire Wizards of the Coast team to build on their incredible momentum and deliver exciting new experiences for our fans globally.”

Williams will succeed Cocks, who will assume the role of Hasbro CEO on 25 February 2022. As the head of Wizards of the Coast and Digital Gaming, Williams will lead the strategy for two of the biggest names in gaming, MAGIC: THE GATHERING and DUNGEONS & DRAGONS, while driving continued global growth for the division and leading new fan and story-led tabletop and digital experiences. She will build and expand on the outstanding foundation laid by Mr. Cocks, under whose leadership Wizards of the Coast doubled its revenue from 2018 to 2021.

Fields said: “As a lifelong gamer who has been playing DUNGEONS & DRAGONS and MAGIC: THE GATHERING since I was a child, I am thrilled to be joining the Wizards and Hasbro family to develop the next generation of AAA digital games. Working alongside such a talented team and under Cynthia’s leadership, I look forward to bringing the love of these brands to millions more players around the world.”

Fields will report to Williams. As Digital Gaming senior VP and GM, he will be responsible for all digital gaming, including internal and external development of Wizards’ growing portfolio of story-led projects.