Jagran in collaboration with Kurate Digital Consulting and Maxamtech Digital Ventures, have launched a  new gaming site ‘Play.jagran.com’  to engage gamers.

The platform comprise of huge array of games for single player, real-time multiplayer, tournaments and so on to win instant cash prizes .

Popular games like Ludo, snakes and ladders, soccer and spin the wheel has also been added to the platform. And they are also planning to add more games to keep the players engage, entertained and also offer them a social environment to connect with friends and strangers.

Jagran New Media CEO Bharat Gupta, said, “Our Online Gaming Initiative will help us to reach out and engage with this new digital first audience more effectively and further consolidate our brand offerings amongst this fast growing audience segment.”

 Jagran News Media will utilize Kurate’s expertise in the gaming industry commenting on the launch, Kurate Digital Consulting senior partner Uday Sodhi commented, “With 360 mn Online gamers in India having 20per cent + growth in 2020 – the Casual and hypercasual games provide a huge opportunity for Jagran.com to engage with their audience through a bi-lingual gaming channel. We at Kurate Digital Consulting are proud to partner with Jagran.com and Maxamtech Digital Ventures in rolling out the Jagran Play channel for Indian audience.”

Maxamtech Digital is providing platform for Jagran Play and Maxamtech Digital Ventures founder Xerxes Mullan said,“Maxamtech Digital Ventures is excited to partner with Jagran New Media to launch and manage the Jagran Play channel for their online audience. Our Gaming 360 platform aims to deliver a unique experience for users through a variety of games, tournaments, social interaction and attractive in-game gratifications. As online gaming grows in India, we continue to play a key role in facilitating user engagement with gamification and customised gaming experiences.”