now.gg, the mobile cloud company, today launched a mobile cloud platform for game developers and gamers. The platform will help to figure out potential business model for game developers by solving accessibility, shareability and monetisation challenges of their games. So far developers like Perfect World, PerBlue and Lilith Games have adopted the platform .
As they claims in the media post that, “Game developers can deliver the same graphics and high performance interactive play regardless of device, OS or regional constraints through the now.gg mobile cloud. Their gaming communities can play games on any mobile device or OS, share games instantly on social channels they already use and make in-game purchases through payment channels they already have.”
Today, many mobile gamers faces storage issues, since cloud gaming removes the obstacle of storage games can be easily accessible just a click away. Instead for waiting for downloads and installs, gamers can immediately share, click and access games. Users can click the link to instantly play the game and make in-app purchases — no download or install needed until they are ready to commit. Infact players can even play on third-party apps like Discord and Snapchat without leaving the platform. With 1.3 million new users joining social media every day, game developers can reach the next billion mobile gamers as they receive and share their favorite games through their social channels.
Through the cloud deployment of Arm-based server processors now.gg could deliver better gameplay experience to users and developers which was not possible earlier. By serving Arm-native Android or IOS games from AWS Graviton2-powered instances, publishers avoid architecture incompatibility issues, resulting in a seamless end-to-end developer experience. Such instances deliver 40 per cent better performance per dollar compared to comparable current generation x86 instances, which can both reduce developer hosting costs and allow them to serve more customers per instance.
“now.gg empowers mobile game developers to acquire an entire spectrum of new users that would otherwise have been constrained by device and app store specs.The mobile cloud democratises access to mobile gaming by removing all friction and device requirements from experiencing a new game. This unleashes an unprecedented new era of possibilities for game developers to acquire the next billion mobile gamers. The next generation of mobile gaming is here,” said now.gg CEO Rosen Sharma.
now.gg is powered by its proprietary distributed Android stack on Arm-based servers, called nowCloud OS. nowCloud OS help game developers to enable existing Android apps for the cloud to build cloud native in the future. This lets now.gg adapt to the characteristics of the endpoint, bandwidth, and latency constraints and optimise the cost performance of the cloud.
“now.gg has built a platform that leverages the global scale of AWS to provide a valuable business model to game developers worldwide. We see this as one of the most exciting use cases of our ARM servers on Amazon Elastic Compute Cloud (Amazon EC2).By leveraging the mobile cloud from now.gg, and AWS Graviton2 instances, game developers can run mobile games natively, encode the rendered graphics and stream the games directly to a mobile device. This allows game developers to provide a consistent gaming experience for all mobile devices and a much more enjoyable and seamless process for the gamers,” said AWS EMEA gaming solutions Johan Broman.
“Data centers running servers powered by Arm-based processors are helping to eliminate compatibility issues for mobile cloud developers, ensuring smartphone applications are readily available in the cloud.Through our collaboration with now.gg, we are solving for this new era of cloud-hosted gaming to enable a rich game play experience, while driving more efficient revenue streams for developers and cloud providers,” said Arm senior director of marketing, infrastructure line business Eddie Ramirez.
“One of the biggest challenges game developers face is appealing to their existing community, expanding their reach, and providing an excellent experience. now.gg revolutionises gaming by uniquely solving for user acquisition, game shareability and monetization. Regardless of device or location, gamers can now instantly access any game with a frictionless gaming experience, which is an entirely new and exciting concept. In our pilot with the technology, we saw a significant uptick in both acquisition and retention,” said Perfect World producer Bai Xue.