Former Indian skipper and veteran Sachin Tendulkar has partnered with Rario as a strategic investor. The partnership also allows Rario to be the exclusive partner for Tendulkar’s NFTs. The announcement was made public on October 20 as Sachin joins the likes of several other cricketers who are already on the platform including Prithvi Shaw, Ruturaj Gaikwad, Virender Sehwag, Ishant Sharma, Shafali Verma, and Smriti Mandhana among several others cricketers.

Rario is the world’s first digital collectibles platform launched for cricket fans across the world. To put it in another way, it’s a cricket NFT marketplace where one can buy, sell, and trade fully licensed cricket NFTs that include iconic moments in the field of cricket. At Rario, fans can own their favorite cricketing moments in the form of NFTs ranging from video moments and player cards to artifacts.

“Sachin continues to hold a special place in the hearts of billions in India and worldwide, and his fan base continues to grow from generation to generation. With the help of this collaboration, Tendulkar’s fans’ now have the chance to own digital collectibles of their favorite player and use them across multiple utilities that follow,” read a statement from Rario.

Speaking on the partnership, Sachin Tendulkar said, “Fans are an integral part of any sport. While the on-field action happens for a few hours, fans carry the memories forward and immortalize those moments forever. It is exciting to see NFT technology bringing fans closer to sports, allowing them to treasure their favorite moments.”

Through this association, Sachin Tendulkar’s NFTs will be available exclusively on Rario, the company said.

“It is a testament to our vision of making fandom more accessible. It is only fitting that the man who once carried a billion hopes is now blessing us in our journey to redefine fandom for a billion fans. With the God of Cricket backing us, the sky’s the limit,” Rario co-founder and CEO Ankit Wadhwa said.