The Center is prepared to make a compelling argument for the inclusion of Indian culture in video games that reflects the nation’s rich heritage as it gets close to finalizing all the recommendations for the animation, visual effects, gaming and comics (AVGC) sector.
Later this month, the government will receive a submission of recommendations from the AVGC task force, which was established by the Ministry of Information and Broadcasting.
At the ‘Big Picture Summit’ organized by the CII, I&B Secretary Apurva Chandra said, “The AVGC task force has completed its deliberations and the report is now in the writing stage, and we hope this task force will submit its report to the MIB this month itself.”
With an annual growth rate of between 25–30%, India has the potential to hold 5% of the global market share worth USD 40 billion by 2025 and generate more than 1,60,000 new jobs each year, according to officials.
To commemorate the country’s 75th anniversary of independence, the government had previously released the online games “Azadi Quest,” which portrayed the freedom movement. The video games “Azadi Quest: Match 3” and “Azadi Quest: Heroes of Bharat” depict the history of India’s struggle for independence while incorporating enjoyable gameplay.
The AVGC task group was intended to give the industry a targeted boost for expansion and was introduced by Finance Minister Nirmala Sitharaman in her budget speech.
In addition, it was charged with creating in-country AVGC education standards, actively engaging with the sector and foreign AVGC institutions, and strengthening the international standing of the Indian AVGC sector.
According to the officials, India’s AVGC industry has the ability to carry the “Create in India” and “Brand India” banners. In cooperation with the corporate sector, the Center also intends to establish a National Center of Excellence for AVGC.