Fairplay, an Indian betting website, has named the former international cricketer Eoin Morgan as its new brand ambassador. Morgan, who is a retired international cricketer, will promote Fairplay’s offerings and participate in various activations. Betting including through online portals is illegal in India.

Although Morgan retired from playing internationally, he still plays county cricket for Middlesex. He also enjoys great popularity in India thanks to his long stint in the Indian Premier League. He captained two time IPL champions Kolkata Knight Riders. He is also the only world cup winning captain for England.

As a brand ambassador, Morgan will promote Fairplay’s brand and participate in various activations in the next few years. He will take a part in different marketing campaigns and will help the operator connect with fans of pro cricket. In addition to the marketing campaigns, Morgan will promote Fairplay on social media and will participate in fan-oriented giveaways.

Morgan shared that he is happy to join forces with Fairplay and serve as its global brand ambassador. Yesterday, betting surrogate Fairplay News portal announced its selection as an official team sponsor for the Sri Lankan National cricket team.

Surrogate advertising is a very common strategy used by online betting companies to advertise in countries where betting is illegal. In India, DafaNews, a surrogate of betting company Dafabet sponsors a few teams from Indian leagues like ISL and Pro Kabaddi.

To combat surrogate advertising, the Indian government released guidelines under the Consumer Protection Act, 2019 in June and defined “surrogate advertisement” as an advertisement for goods, products or services, whose advertising is otherwise prohibited or restricted by law, by circumventing such prohibition or restriction and portraying it to be an advertisement for other goods, product or service, the advertising of which is not prohibited or restricted by law. These guidelines prohibit surrogate advertisements. However, no action is reportedly taken by the government to combat surrogate advertising.