Illegal and notorious online gambling brand Lotus365 which featured in the recently banned domains list by MEITY has partnered with Adani owned Gulf Giants in the IL T20 as an associate sponsor. Adani is among India’s largest conglomerates with the promoter Gautam Adani as the second richest person in the world until recently.
Betting and gambling are illegal in India and the online portals like Lotus365 operate through shady structures to evade law enforcement. Gambling is also illegal in UAE where the IL T20 is currently underway.
By associating with overseas brands of Indian entities, the illegal portals aim to create legitimacy in the minds of the Indian public. Lotus365 features alongside Indian brands ACC and Ambuja Cements on the jersey of Gulf Giants.
Earlier, MI Cape Town, the affiliate team of iconic five time IPL champions Mumbai Indians announced Pari Match as a principal sponsor.
We are extremely happy to announce a new addition to our #Giant family!
— Gulf Giants 🦅 (@GulfGiants) January 14, 2023
The Ministry of Information and Broadcasting has issued two advisories directing print and digital media to refrain from promoting or advertising online betting and gambling platforms. In October, the Ministry of Electronics and Information Technology for the first time blocked access to several domains including Pari Match.
SA 20 and IL T20 have significant Indian participation with all teams in SA20 and three out of six teams in IL T20 owned by Indian entities. The television and digital viewers are also expected to be majorly Indian making the team sponsorships a lucrative deal to target Indian audience.
The Central Board of Indirect Taxes and Customs (CBIC) recently raised a red flag with the Reserve Bank of India (RBI) on the Liberalised Remittance Scheme (LRS) being misused by these betting platforms, which is not allowed and is resulting in significant tax evasion.