The Parent company for Adda52, Deltatech Gaming Ltd, has announced Rohit Bose Roy as the brand ambassador for the fifth edition of its “Poker Night with Stars” series.

The company stated that its goal with this new marketing effort is to show that the game is accessible to all demographics and that anyone can play it with celebrities.

The event will last roughly a month and will start earlier this week. It stated that users might participate in the series or competition through cash leaderboards, tournaments, and a lottery. The finalists will play with the actor at the same table. The tournament will be streamed live on the business’ YouTube page, with a prize pool of 5 lakh up for grabs.

Chief revenue officer of the company, Krishnendu Guha, said, “We have always tried to ensure that this event is looked upon as an exciting opportunity by people from all walks of life to try their hands on poker and engage with celebrities for a unique experience.”

“We aim to take the experience of this skill-based game to the next level by introducing new entertaining opportunities for players with our interesting campaigns and online events,” he added.

Roy said, “I’m delighted to take part in this campaign. I am looking forward to playing the game of poker and interacting with intelligent poker fanatics who will put forth their best moves to live up to the craze they hold in them for the game. It’ll be a great platform to showcase my poker skills as well.”

The first season of the series began in 2018, and it featured famous cricketer Chris Gayle. Other cricketers and well-known individuals, including Dinesh Karthik, Kieron Pollard, and Salim Merchant, have also appeared in the campaign.

Deltatech also received SEBI’s approval for a floating IPO worth Rs. 550 crore. Chairman of the company, Jaydev Mody, recently revealed in a stock exchange filing that the company had recorded the highest sales and profit for the half year ended September 2022.