Voot teams up with Pocket52 to launch India’s first docu-reality series ‘Poker Mantra’

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With marketing efforts taking the front seat across the world, it is evident that all major players in the industry are looking at broadening their horizons and reaching more audiences. In an effort to capture newer audiences, Voot has partnered with Poker League to launch and host India’s first-ever docu-reality series named Poker Mantra presented by Pocket52, exclusively on its AVOD platform.

Sidharth Mishra, the Co-Founder and CMO of Minds Sports League said, “The five-part docu-reality series, Poker Mantra directed by Sreetama Ray will take the viewers through the story of Poker in India, along with interviews of renowned poker and mental coaches, league teams and sponsors who believe in the future of poker. With an aim to break barriers and common misconceptions surrounding poker, the series aims at throwing light on the past, present & future of poker in India. Our Supervising Producer, Karan Vig, overcame unseen challenges while filming during covid times; and, we still managed to get virtual as well as live shoots completed with prominent poker players such as Kanishka Samant, Kunal Patni, Romit Advani, Abhinav Iyer, Abhishek Goindi, Niharika Bindra, Muskan Sethi, the reality series will educate viewers on the important life lessons of money management learnt through poker. Scheduled to launch on 16th July, 2021, Voot’s association with Pocket52 Poker Sports League will further strengthen the platform’s commitment for its viewers.” 

While Chanpreet Arora, Head – AVOD (Voot), Viacom Digital Ventures opened up about the association, “At Voot, we have always worked towards providing content that is differentiated and engaging to connect with our users. The unique concept of Poker Mantra will educate enthusiasts about the nuances of the game and create visibility for the sport. Our association with Poker Sports League is also an opportunity to bring new users on the platform. We are looking forward to offering more such unique and innovative content for our viewers at Voot.”

With this series, the makers focus on imparting more knowledge of how people can ace their game by studying and practicing thoroughly. For this purpose, the series is looking forward to interviewing players such as Kanchan Sharma, Rajat Sharma, Aniket Pradhan, Harshit Jaiswal, and Nitin Dhamija, Mahima Das Walia, and Radhika Shankar.

The Founder and CEO of Pocket52 – Nilesh Salvi, also mentioned that he is delighted “that this momentous virtual docu-series of the tournament is all set to be broadcast on Voot, for the first time in India.”

He further added that “At Pocket52, we strive to give our players a better gaming experience. Pocket52 is India’s No. 1 Online Poker platform across mobile and desktop users. It was indeed a proud moment for us to get associated with Poker Sports League Season 3 as the Title Sponsor.” 

To continue further on an optimistic note, Nilesh Salvi also pointed that “We are sure that the thrill of the game will keep all the poker enthusiasts on their feet, and this will be a great learning experience for all. The thrill of real-money gaming, when blended into a classically crafted docu-reality series, it is sure to entertain millions of our players across its online poker gaming platform in India.”

With such thrilling and surprising collaborations in the gaming sector, it will be a moment to relish and learn from the new and thoughtfully put docu-reality series Poker Mantra.