Gamezy Rummy has collaborated with the Pro Kabaddi League (PKL) team ‘Puneri Paltan’ as its official “skill partner”. Two new brand films have been released as part of it called, ‘Chaal Mat Badlo, #AppBadlo’ and ‘Partner Mat Badlo, #AppBalo’, the company said.
Gamezy Rummy has partnered as a jersey sponsor and both the parties have together pushed marketing campaigns across various platforms, including internet, digital, offline media, and in-stadium branding, the company said.
Senior vice president of marketing at Gamezy, Harish Rawat said, “Kabaddi as a sport is not only a showcase of the strategic use of strength but also a display of great skill and sharp acumen, much like rummy. We look forward to kick starting this partnership with Puneri Paltan as its official skill partner.”
Both rummy and kabaddi have sentimental similarities as home-grown sports for the Indian audience. The company is adding the kabaddi team to its platform through a variety of additional activities like including free hourly tournaments that are renamed with kabaddi terms such as super raid and super tackle, under a common tournament known as the ‘Paltan Series’.
Along with a free hourly tournament the company will also start a daily login challenge program that will reward the users every time they complete certain challenges on the Gamezy app. The company claimed that it is also introducing a new ‘Matchday Add Cash Offer’ on every Puneri Paltan match day.
Puneri Paltan also has Vision 11 and FairPlay News as co-partners. It is not the only team in the PKL sponsored by a fantasy sports or online gaming company as one of the main sponsors of the PKL is Dream11 and some of the other teams are also being sponsored by fantasy sports companies. For instance, Vision11 is the main sponsor for ‘Haryana Steelers’ and back-of-shirt sponsor for ‘Dabang Delhi’.