RummyCulture, an online skill-based rummy platform, has teamed up with former India cricketer-turned-commentator Harbhajan Singh for their latest video campaign which was released on various social platforms such as YouTube, Facebook and OTTs with an aim to strengthen the brand’s belief that anyone can succeed by using their ability, skills, discipline, and judgement.

RummyCulture is owned by Gameskraft and is said to be one of the most popular online rummy operators. While fairly new, the company claims to have amassed more than 1 crore registered users after releasing in 2017 and is growing rapidly in the skill-based real money gaming sector. It holds the Guinness Book of World Record for hosting the world’s largest online rummy tournament.

Talking about the new partnership, Harbhajan Singh said, “I am glad to have associated with RummyCulture, which respects the skills that players across the board require, and inspires a Culture of Champions among Rummy players.”

“A game of Rummy needs skill, practice, strategy, perseverance, and dedication to win. Taking this into consideration, it’s only correct to acknowledge that champions are made here as well, at RummyCulture,” he added, as quoted by afaqs.

The head of brand strategy at Gameskraft, Amit Kushwaha said, “We are proud to have Harbhajan Singh on board and are sure that this partnership will rightly communicate our brand’s message and ethos. RummyCulture pursues to highlight the skill and intelligence that players need to play the game of Rummy.”

“This resonates well with Harbhajan Singh, who is a former cricketing Champion. We truly believe that anybody can be a champion in their game with the right knowledge, acumen, and attitude, and look forward to a fruitful association,” he concluded.