Funstop Games, a casual gaming studio, has reached an achievement with its title, the Shri Ram Mandir Game, surpassing five million downloads within just two months of its launch, reported Business Standard. The game’s success comes amidst a surge in user interest following the inauguration of the Ram Mandir in Ayodhya earlier this year.
The company stated that the Shri Ram Mandir Game has one of the lower customer acquisition costs (CAC) in gaming, attracting over 350,000 daily active users. The game provides a 3D simulation environment, allowing users to manage and build their own Ram Mandir. The game has received positive feedback for its gameplay, ASMR aesthetics, and in-game tasks.
Founded in 2020 by Prashanth Vijay and Tamesh Sharma, Funstop Games has become a mobile game developer and publisher, with over 30 games and more than 100 million downloads globally. With seed funding of $1.5 million led by InfoEdge Ventures in October last year, the Gurugram-based company has released titles like Airport Rush 3D and Perfect Time.
The company’s game related to the Ram Mandir is not the only one to benefit from the inauguration’s effect. Bhaarat Games’ Ram Mandir Darshan Game, launched in July 2021, has also seen an increase in downloads, crossing the 100,000 mark on the Google Play store, particularly in the last two months. Similarly, the Shree Ram Temple app by Virtualfunplanet, introduced in December 2019, saw an increase in downloads during this period, exceeding 50,000 on the Play Store.
Following the success of the Shri Ram Mandir Game, Funstop Games is planning to launch another simulation game titled Vande Bharat Express. This game focuses on building and expanding a railway station, culminating at Ayodhya Dham. It combines station management with historical/cultural trivia, aiming to connect with Indians’ interest in railways.
Games like the Shri Ram Mandir Game are expected to contribute to the growth of India’s gaming sector in the coming years. With the Indian gaming industry generating $3.1 billion in revenue in the financial year 2023, and projected to reach $7.5 billion by 2028 at a compound annual growth rate (CAGR) of 20 per cent, the sector’s growth is supported by increasing in-app purchases and advertising revenues, as per insights from gaming-focused venture capital firm Lumikai.