Pokerbaazi introduces a new campaign starring Shahid Kapoor to be streamed during IPL

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PokerBaazi, one of India’s leading online poker platforms, has revealed its latest brand campaign titled ‘Tu Poker Khelta Hai Kya?’ with the famous Bollywood actor Shahid Kapoor as its face. The campaign tries to put light on the parallels between everyday life skills and those required to excel at poker.

The campaign, made in collaboration with the creative agency Talented, is set to broadcast during the ongoing Indian Premier League on Jio and will also include an broad out-of-home (OOH) presence across various cities.

Highlighting the central message ‘Jo life mein khelta hai wo Poker bhi khel sakta hai’ (If you play in life, you can play Poker too), the ad humorously depict Kapoor’s character employing skills commonly associated with poker, such as quick thinking, outsmarting opponents, reading people, making calculated decisions under pressure, and calling bluffs, in everyday situations.

As reported by Financial Express, Navkiran Singh, the founder and CEO of Baazi Games, expressed his thoughts on the campaign, stating, “Poker is a mind sport and through our messaging we have been able to establish the fact that like any other sport even Poker requires certain skills. In our latest campaign we are talking about a simple fact that we, as Indians, possess some of these skills which we use in our daily lives. You can use them to play Poker and at the same time playing Poker can make you get better at these life skills.”

The launch of this campaign follows PokerBaazi’s recent hosting of the 2024 edition of India’s largest poker series, the National Poker Series India. The event witnessed participation from players representing 23 states, with 80% year-on-year growth in participation, totaling over 2.3 Lakh entries. The series awarded 450 poker medals, highlighting the growing popularity and rapid growth of poker in India.

PokerBaazi’s new advertising is expected to create more awareness with its innovative approach and star-studded representation, the campaign is positioned to relate with audiences across India, encouraging them to explore the world of poker.