Krafton’s ‘Bullet Echo India’ launches tailored mobile game for Indian gamers

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Krafton India, in partnership with ZeptoLab and Battlegrounds Mobile India (BGMI), has launched a new gaming venture which is made specifically for Indian gamers. The game is titled as  Bullet Echo India. This mobile game aims to bring a unique blend of tactical gameplay and strategic team dynamics to the Indian gaming world. The game was released on April 4, 2024. Pre-registrations for Bullet Echo India were already underway on both the Play Store and App Store.

As reported by India Today, In an exclusive collaboration with BGMI, Bullet Echo India also introduces an in-game skin for the hero Stalker, further cementing the game’s ties with India’s gaming community. 

Anuj Sahani, India Publishing Advisor and Head of Krafton India Incubator Programme, expressed interest in the launch, emphasizing the company’s efforts to make gaming better for players in India by creating games and content tailored for them.

Bullet Echo India aims to offer players a local experience, drawing inspiration from India’s rich cultural heritage. One of its standout features is the incorporation of four localized Indian skins for heroes, including Slayer, Sparkle, and Mirage, each adding a distinct flavor to the gameplay.

Max Petrov, who is the CEO of ZeptoLab, said similar things to Sahani, He highlighted the collaboration’s success in building Bullet Echo India for Indian audiences effectively. The game’s inclusion of Indian-themed skins adds depth and authenticity to the gameplay, resonating with players on a deeper level.

The increase in popularity of mobile gaming in India has been a driving force behind initiatives like Bullet Echo India. Games like BGMI are really popular in India, and there are even special competitions just for them. This shows that Indian gamers are ready for new and exciting games like Bullet Echo India.