NODWIN Gaming announces Kingfisher as title sponsor for India Premiership 2023

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The India Premiership 2023 is set to begin on January 5, 2023 and will be sponsored by Kingfisher in a partnership with NODWIN Gaming.

The longest-running, independent esports league has so far been organised five times by NODWIN Gaming. This is the first-ever collaboration between NODWIN Gaming and Kingfisher, serving as title sponsor. The Kingfisher India Premiership, a NODWIN Gaming IP, will have three seasons and run for nine months commencing in January 2023.

According to exchange4media, those who are 21 years of age or older can register for the Winter Season of this major competition, which will be open from December 22, 2022, through January 3, 2023.

Games like World Cricket Championship 3 (Mobile), Tekken7 (Console) and Clash of Clan (Mobile) will be included in the Winter Season and will conclude in a final LAN event.

“Kingfisher has been a beacon of excitement and camaraderie for consumers over decades and is the perfect partner to celebrate moments of fun. We are thrilled to be collaborating with NODWIN Gaming and are confident that the Kingfisher India Premiership will be a new milestone in our journey to delight consumers,” said Jacqueline van Faassen, Senior Category Head of Marketing at United Breweries.

“We believe this association will create a differentiated consumer engagement experience for GenZ and millennials. Gaming has always been a passion point for the youth and we are confident that Kingfisher India Premiership will deliver an exciting gaming experience for fans,” she added.

Akshat Rathee, MD & Co-Founder of NODWIN Gaming, said, “What can be a better start to the new year than by bringing back another edition of India’s longest-running independent esports league! We can’t wait for the esports party to begin at the Kingfisher India Premiership that will hopefully set the mood high for the whole year. We’ve seen some amazing displays of talent across previous editions with players making a name for themselves at global and national esports gatherings. We look forward to seeing what 2023 has in store for them.”