Ajey Nagar, more popularly known as CarryMinati on YouTube, has bought a stake in Big Bang Esports Private Limited, a company based out of Mumbai, along with his business partner, Deepak Char. The two have jointly acquired a 10% stake in the esports division of Big Bang Media Ventures Private Limited.
The company is together owned by Madhu Mantena, a film producer, and Ravneet Gill, a former banker. Together with Nagar, the esports organization plans to build and launch its forthcoming event, Asia Open Esports Championship.
In December 2022, The International Esports Federation (IESF) had announced its strategic alliance with Big Bang Esports to launch the first edition of the competition. Founded back in 2008, IESF is the global governing body for esports.
Speaking on the partnership, Nagar said, “I am pleased to join the family of Big Bang Esports Pvt. Ltd. and become a stakeholder along with my business partner. India is one of the fastest-growing esports markets in the world. The growth of esports in India has been phenomenal in recent years. This boom will only gain momentum with more vigor and pace in the coming few years. Esports has held a significant influence in my career trajectory, and hence this partnership is a natural fit.”
Nagar’s business partner Deepak Char said, “India will emerge as one of the leading gaming capitals of the world in the near future, given that the government has now recognized gaming as a sport and this partnership will open doorways for many exciting developments to occur in the esports arena. The development of esports is a movement and needs the support of all stakeholders from the community to make it a success.”
Mantena stated that CarryMinati would collaborate with them to co-create an esports culture that fosters not only the development of champion gamers, but also honours the spirit of participation as it reimagines the future of sport.