In a major collaboration, Dream11, India’s premier fantasy sports application, has been designated as the official ‘Fantasy Sports Partner’ for SA20 Season 2, scheduled to commence on January 10, 2024. This alliance aligns the renowned fantasy sports platform with South Africa’s premier T20 tournament, creating a unique avenue to engage with cricket enthusiasts in India, the world’s largest cricket market.
With over 200 million users, Dream11 has established itself as a powerhouse in revolutionizing fan engagement with sports, particularly cricket, in India. The platform’s influence and extensive user base present a significant opportunity for the SA20 league to connect with millions of cricket fans across the subcontinent.
Graeme Smith, SA20 League Commissioner, expressed enthusiasm about the collaboration, stating, “It’s a huge coup for us to welcome Dream11 to our stable as our ‘Fantasy Sports Partner.’ This partnership is the coming together of two dynamic platforms that share a commitment to delivering unparalleled entertainment to cricket fans.”
India holds a pivotal role in this collaboration, as six IPL teams are also stakeholders in the SA20 league. The partnership with Dream11 offers a unique channel to enhance fan engagement, considering Dream11’s extensive influence in the Indian cricketing landscape.
Chief Marketing Officer at Dream11, emphasized the significance of the partnership and stated that, through this partnership, they aim to reach new users and help them engage with their favourite sport.
Dream11’s status as the lead sponsor of the Indian Men’s and Women’s National cricket teams further solidifies its position in the cricketing domain. The platform has played a pivotal role in shaping and popularizing the fantasy sports industry in India.
SA20 Season 2 is poised to kick off with a high-octane clash between Sunrisers Eastern Cape and Joburg Super Kings at St George’s Park in Gqeberha on January 10, 2024. The tournament is set to feature cricketing stalwarts such as Jos Buttler, Kieron Pollard, Liam Livingstone, Nicholas Pooran, Moeen Ali, and Romario Shepherd. Tickets for all the round-robin matches, the Final, and Playoffs are available for purchase at www.SA20.co.za.