Fantasy gaming platform Dream11 has launched a new campaign with Rohit Sharma and Rishabh Pant ahead of the ODI World Cup. The move aims to excite cricket fans interested in online gaming. Dream11 is also the lead sponsor for the Indian cricket team, a deal that began a few months back.
Cricketer and captain of the Indian cricket team Rohit Sharma took to his ‘X‘ to share the promotional video. It is worth mentioning that the quadrennial cricketing extravaganza begins on Thursday, October 5 with the opening game between England and New Zealand.
The campaign focuses on the tag line ‘Thoda Extra’. In the promo, Pant is seen waking up Sharma from sleep earlier than the practice time. Pant then says that extra efforts are needed for performing better in and emerging victorious from crunch situations.
.@RishabhPant17 #WorldCup hai, jeetne ke liye kuch bhi karenge. Par agli baar, band mein bajaunga. #thodaextra @Dream11
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.#Collab #Ad #Dream11 pic.twitter.com/ykG5V9pKj3— Rohit Sharma (@ImRo45) October 4, 2023
Incidentally, Dream11 recently launched their new discount point system in order to offset the recent GST changes for players. As per the new discount point system, the company will be providing players compensation for their money deducted as GST.
As per the new GST changes, online gaming will now be charged at 28% on full face value. The tax will be charged at the initial deposit, which the company plans to offset with the new discount point system.
This means that players will get the same amount in their Dream11 wallet that they intend to deposit. As per the company, they want players to have the best gaming experience on their platform without worrying about GST charges. Players will however have to pay TDS on their winnings while withdrawing.
Dream11, other startups face GST demand from DGGI
For the unversed, Dream11’s ad campaign is coming at a time, when it received largest-ever GST demand notice. The DGGI (Directorate General of GST Intelligence) claimed a whopping Rs 28,000 crore demand from the platform as dues. This notice was in addition to the state GST audit committee’s demand, which came a few days back.
Not just Dream11, platforms like Gameskraft, Play Games 24×7 are also among the recipients of GST notices from the authority. With the recent tax notices, gaming companies are now fighting yet another battle.