Multi-gaming platform Games24x7 has launched a new set of campaigns this IPL season for its fantasy sports platform, My11Circle. One of the most popular fantasy cricket platforms and the official title sponsor of IPL franchise Lucknow Super Giants (LSG) has unveiled a lineup of fan engagement campaigns for the upcoming cricket season. With campaigns like ‘Bade Se Bada’, ‘Locker Room Stories’, and ‘Out of the Park’, My11Circle aims to provide fans with an entertaining experience throughout the season.
Commenting on the campaign, Saroj Panigrahi, Senior Vice-President, My11Circle, said, “At My11Circle, we have always kept the user at the centre. Our campaigns are based on the insights which we draw from our users and that’s the reason they resonate extremely well with our audience. We are positive that the new campaigns will strike a chord with our players and elevate their engagement on the platform.”
Bade se bada:
The campaign features a series of films with My11Circle’s brand ambassadors Sourav Ganguly, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, and Shubman Gill donning the roles of larger-than-life figures that symbolize My11Circle offering for this season. In a twist, while the campaign announces the second prize worth INR 1 crore, it leaves fans guessing on what will be the first prize.
The campaign will go live on Star Sports and JioCinema on 31st March, coupled with a pre-burst on YouTube supported by performance campaigns across multiple digital platforms.
Locker Room Stories
Locker Room Stories offers fans a chance to get up close and personal with their favorite cricketers as they share personal anecdotes and superstitions from the locker room. The video series features cricket stars – Sourav Ganguly, Shubhman Gill, Ruturaj Gaikwad, Arshdeep Singh and Mohammed Siraj sharing personal anecdotes, superstitions, first-time experiences from the locker rooms of the Indian cricket team, among many other facts.
Out of the Park
Out of the Park is the third in the series of videos that captures various facets of the players like Sourav Ganguly, Shubhman Gill, Arshdeep Singh, Mohammed Siraj and Ruturaj Gaikwad, from their favorite sweets to their role models.
With these engagement campaigns, My11Circle, as the company stated, aims to reinforce its commitment to rewarding the passion, skill, and knowledge of Indian cricket enthusiasts and players.