Online fantasy gaming app PlayerzPot has launched a new campaign called #CelebrationKaSeason featuring its brand ambassador Smriti Mandhana, a prominent Indian women cricketer and the skipper of Royal Challengers Bangalore franchise in the Women’s Premier League.

The campaign will be advertised across all social media and advertisements for brand promotion. Targeting a variety of groups, the campaign features four compelling digital films where each film features Smriti Mandhana in 4 various emotional states in order to illustrate that there is always a reason to celebrate with PlayerzPot according to exchange4media.

The app is known to offer several types of fantasy games according to player preference and for those who don’t want fantasy sports, the app regular games like Ludo, Snake & Ladders, Call break, Rummy, Poker etc.

Speaking on the launch, CEO of PlayerzPot, Sunil Yadav said, “We are very excited about this new campaign with Smriti. The past two years of associating with her as our brand ambassador has been very rewarding. In fact, our user base has grown almost seven-fold in this time too.

“This has also been on the back of PlayerzPot’s ongoing innovations in terms of offers, unique features, and rewards. Nurturing a loyal user base, our constant endeavour is to set new industry standards in delivering a safe and secured gaming experience to our audience,” he further added.

Talking about the campaign, Mandhana said, “The association with PlayerzPot has been my very first introduction to the skilled based gaming and I have become quite an expert at it now (if I may say so myself!). This is the second year of our association and being a part of the brand’s growth journey has been enriching, indeed.”

“The online gaming industry in India has grown from strength to strength in the past few years and I believe PlayerzPot is spearheading this revolution. #CelebrationKaSeason campaign truly reflects the potential of the platform to let their users win and celebrate. It was a great experience shooting the campaign, and I am really looking forward to seeing it live,” the southpaw further added.