JioCinema has announced a collaboration with online poker platform PokerBaazi. This partnership marks a moment in the world of online gaming, as PokerBaazi joins JioCinema as an Associate Sponsor for the famous T20 league.
As reported by exchange4media, the announcement was made public via Viacom18 Sport’s LinkedIn handle, confirming the merger of two entities to enhance the spectator experience of one of India’s premier sporting events. The statement read, “India’s biggest T20 festival becomes even bigger on JioCinema. Joining us in this journey of revolutionizing the way India watches sports is our associate sponsor, Baazi Games, on JioCinema’s coverage of Tata IPL.”
This collaboration comes on the heels of JioCinema’s approach in March, wherein it unveiled a lineup of 18 digital sponsors for its coverage of Tata IPL 2024. These sponsors include names such as Dream11, Tata Motors, SBI, CRED, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, and Rapido.
With PokerBaazi’s integration into the list, JioCinema aims to enhance the overall viewing experience of cricket enthusiasts by incorporating elements of skill, strategy, and excitement synonymous with online poker. This collaboration highlights the influence of digital platforms in redefining sports engagement.
The partnership between JioCinema and PokerBaazi appears to be a testament to the evolving landscape of sports entertainment.