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SportsBaazi onboards Afghanistan cricketer Rashid Khan as brand ambassador

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SportsBaazi, a sports gaming platform, announced the appointment of Afghanistan cricketer, Rashid Khan, as its brand ambassador. The company said that the decision to onboard Rashid Khan aligns with SportsBaazi’s revamped brand identity to offer new formats and user experiences.

SportsBaazi said further that Rashid’s popularity and familiarity with the audiences will help them in spotlighting SportsBaazi’s key communication theme, ‘LIVE Mein Hai Vibe.’ The company believes that with a focus on the Watch and Play category, Rashid’s presence with his year-round showcase of skills for Afghanistan’s National Cricket team and in franchise leagues like Big Bash League (BBL), Indian Premier League (IPL), Pakistan Super League (PSL), would resonate with the brand’s quest for someone who is always ‘LIVE’ and loves to play the game all the time.

Rashid Khan shared his excitement on the partnership and said, “I am thrilled to represent SportsBaazi and be part of this unique opportunity to build spectator engagement gaming. The growth of skill-based games like fantasy sports in India over the last seven years is nothing short of fascinating. It’s an honor to see sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games. I am delighted to be part of SportsBaazi, a platform that celebrates every sport in India uniquely.”

Welcoming Rashid Khan, Mr. Puneet Dua, CMO and Co-Founder of SportsBaazi, expressed, “Rashid Khan epitomizes the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for achieving success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionize the Online Fantasy Sports (OFS) industry.”

Rashid Khan’s popularity surged dramatically, especially after Afghanistan’s spirited performance at the ICC ODI World Cup 2023. Despite falling short of the semi-finals, it was their best World Cup campaign, and Rashid’s influence on the team is evident. With 72% of his 8.7 Mn social media followers being Indians, Rashid’s connection with fans is undeniable.

Meanwhile, to achieve their ‘Watch and Play’ vision, SportsBaazi recently introduced a concept where fans not only watch their favourite sports but actively participate in live skill games. This experience brings fans closer to live sports, encouraging them to test their knowledge about the sport and player dynamics.

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