SportsBaazi witnessed 100% increase in revenue during IPL 2024 and surged engagement during T20 World Cup

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SportsBaazi, a sports gaming platform in India, reported a 100% increase in revenue during the IPL 2024 season compared to IPL 2023. The platform also saw a 1.5x increase in user engagement during the first week of the T20 World Cup.

The average time users spent on the platform more than doubled, rising from 11 minutes to 26 minutes. The most picked players in the fantasy gaming category were Virat Kohli, Jasprit Bumrah, Travis Head, and Sunil Narine.

The increased revenue shows that more people in India are enjoying engaging with sports in new ways. It also reflects the interest of Indian online gamers who are looking for new formats to participate in. During IPL 2024, the most active users on the platform were from Uttar Pradesh, followed by Maharashtra, Bihar, and Delhi.

According to Saurabh Chopra, Co-Founder and CEO of SportsBaazi, the Indian online gaming ecosystem has undergone significant transformation over the past five years. “In the last five years, we have seen the Indian online gaming ecosystem going through a significant transformation. We at SportsBaazi are proud to share that we are actively working towards helping the gaming ecosystem evolve by investing in researching and developing intriguing and engaging types of sports gaming formats with very high skill quotients. We are elated to share that owing to this vision, we have recorded a 100% increase in revenue and 1.5x increase in engagement”, said Chopra.

The platform also introduced a Sports Gaming Champion leaderboard, allowing players to compete in three formats: Fantasy Gaming, Player Stocks, and the Watch and Play Game, Predictor.

Chopra mentioned that the IPL had set the momentum for the year’s sporting calendar and expressed that the T20 World Cup would further increase engagement and player conversations on the platform.