TFG launches ‘karo level up’ campaign with ipl season kick-off: aims to increase user base

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Trade Fantasy Game (TFG), a fantasy platform co-founded by Indian cricketer Deepak Chahar and tech media expert Jaya Chahar, has initiated its ‘Karo Level Up’ campaign ahead of the 2024 Indian Premier League (IPL) season. The platform, with a user base of over 2,00,000, aims to increase its user count to 5,00,000 during this cricketing season. For this TFG has introduced a fresh look, user interface (UI), version, and features along with private contests and prize pools

Former Indian cricketer Aakash Chopra joined the platform. TFG’s approach allows users to craft 6-a-side teams with wildcards. The campaign, featuring Indian all-rounder Deepak Chahar as the brand ambassador and Aakash Chopra as an influencer, aims to enhance the gaming experience in sync with the upcoming T20 World Cup.

Jaya Chahar, Founder & CEO of TFG, remarks, “Since its inception in February 2023, TFG has garnered over 200,000 downloads across all platforms. Our commitment remains to offer maximum rewards and entertainment, evident through Mega prizes, private contests, and a new upcoming game to be unveiled during the IPL.”

TFG prioritizes the recognition of user skill and loyalty, wherein player performance and active engagement significantly contribute to the progression of user player card levels. Through the incorporation of features such as wildcards, venue statistics, and daily rewards, TFG aims to facilitate an engaging experience for users, guiding them towards substantial rewards and the acquisition of player card ownership.