VUSPORT signs AB de Villiers and Sunil Chhetri as brand ambassadors 

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VUSPORT, a sports analytics, streaming and content platform, has signed up AB de Villiers, former South African skipper and Sunil Chhetri, the captain of the Indian Football Team, as their brand ambassadors.

The brand was launched on social media in early 2022 by Super Six Sports Gaming (SSSG), the parent company of the well-known daily fantasy sports app, Fantasy Akhada. Over the last 12 months, on the back of data-backed content and certain streaming rights’ acquisition, VUSPORT has garnered a strong following in the target audience and the company claims that the new mobile application will change the way sports is consumed in India.

Apart from delivering live scores and detailed stats of cricket and football matches across the world, the app is aimed at providing data science-backed insights and tips for fantasy sports users to make more evolved decision in their team selection. The app also provides streaming options for both the sports.

AB de Villiers, the former South African cricketer, said, “I am thrilled to be associated with VUSPORT. As a sportsman, I know how important it is to have access to accurate and up-to-date information. VUSPORT provides that and so much more. It’s a fantastic platform for sports enthusiasts.”

Sunil Chhetri, the third-highest active goal-scorer in the world, said, ”I am excited to be a part of the VUSPORT family. I believe this platform has the potential to change the way people in India view sports. The analytics and content offered are unparalleled, and I look forward to working with the team to bring the best content to fans across the country.”

Sumit Kumar Jha, Group COO, said, “After the huge success of Fantasy Akhada, we are extremely excited to see the way our second product has shaped up. The seamlessness of the app along with very high quality data insights has left me amazed. This speaks volumes of the quality of talent we have within our organisation in the Tech & Data Sciences teams. We are ready and cannot wait to wow the users.”

SSSG, a sports tech organisation, valued at $135mn, was recently in the news for their recent funding round of $11mn, led by Florintree Advisors.