DraftKings Inc. has taken a step towards its approach to player safety and responsible gaming. They have introduced a new post of the Chief Responsible Gaming Officer. Lori Kalani has been appointed as its first CRGO. Kalani’s role will involve leading the integration and improvement of responsible gaming practices across DraftKings’ platforms bringing in her experience in consumer protection laws, gaming and numerous collaborations with regulators and stakeholders.
DraftKings’ responsible gaming initiatives aim in leveraging technology, employee training, research, and collaboration with advocacy groups to promote safe gaming practices. The company provides players with tools and educational resources to manage their gaming responsibly.
Expressing her enthusiasm about joining DraftKings, Kalani highlighted the opportunity to strengthen the company’s responsible gaming efforts.
As quoted on igamingbusiness she said, “I have long admired DraftKings’ impact as an entertainment and engagement platform that brings a community of gaming enthusiasts together. Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives.”
DraftKings with its HQ in Boston, known for its digital sports entertainment and gaming products, offering daily fantasy sports, regulated gaming, and digital media services. It operates across multiple states and in Ontario, Canada, under various gaming and sports betting regulations.
Jason Robins co-founder and CEO of DraftKings said, “Responsible gaming is one of our top priorities. It is a core part of our mission to build games that our customers can enjoy responsibly. In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards.”
Investing.com remarked that as DraftKings Inc. (NASDAQ: DKNG) prioritizes player protection with the appointment of a Chief Responsible Gaming Officer, investors continue to monitor the company’s financial performance and market dynamics.
With a market capitalization of $19.61 billion, DraftKings is an important entity in the digital gaming and sports entertainment sector.
DraftKings has shown revenue growth, with a 63.6% increase over the last twelve months as of Q4 2023. This aligns with expectations of further sales growth in the current year.