The E-Gaming Federation (EGF) has partnered with cricketer Shubman Gill and rapper Naved Shaikh, also known as Naezy, for their first-ever consumer campaign on responsible gaming. The campaign will be released on all digital platforms and is called “Asli Gamer”.
EGF is an independent, not-for-profit organization formed with an aim to protect consumer interest by formulating regulatory standards for the online gaming industry. Their consumer campaign is targeted at players who are over 25 years of age and enjoy playing games of skill like rummy and poker.
The Indian gaming market, which is currently valued at about $2.2 billion, is anticipated to rise to $5 billion by 2025. Even though India only accounts for 1% of the global gaming market it is one of the fastest growing space in the media and entertainment sector, growing at a CAGR of 38%.
“It is a fast growing space and while we have made a strict code-of-conduct for the companies, who offer these games, the idea is to educate the players also to be more responsible,” said Sameer Barde, CEO of EGF.
“Players can take self assessment tests and put in daily, monthly and yearly limits on the apps. But now, with the new campaign, we are looking at addressing critical aspects, like – not to chase losses, self-exclusion, and most importantly, this is a form of entertainment and not a career,” added Barde while talking to Mint about the campaign.
Speaking on joining the campaign, Shubman Gill said, “Like it is important to conform to fair play practices on the cricket pitch, it is equally essential to adhere to responsible gaming behavior while playing online games. I am delighted to be a part of EGF’s ‘Asli Gamer’ campaign which aims to bring players together and promote dialogue for a secure gaming environment.”
Rapper Naezy said, “The online gaming industry in India has witnessed exponential growth and I firmly believe that advocating safer play will contribute to the best player experience. I am proud to be a part of this landmark effort by EGF that will establish an effective nationwide code of responsible gaming principles. I hope the campaign will strengthen the responsible gaming commitment of Indian players and enable them to make a difference.”
EGF comprises companies which offer the entire range of games and includes industry unicorns like MPL, Games24x7 with other big names like Junglee Games, Head Digital Works, Passion Gaming, Octro, Paytm First Games and Baazi Games.