I&B Ministry releases recommendations by Task force for AVGC sector

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The Animation, Visual Effects, Gaming, and Comic (AVGC) Task Force has recommended the establishment of a National AVGC-XR Mission with a budget outlay for the purpose of integrating promotion and expansion of the AVGC industry on 26 December.

The Task Force led by Secretary I&B suggested establishing a “Create in India” campaign with an exclusive focus on content development, In India, For India, and For the World in a thorough report delivered to the Ministry of Information and Broadcasting.

The main categories recommended by the task force are –

1. Domestic Industry Development for Global Access with a budget outlay for National AVGC-XR Mission and launch of ‘Create in India’ campaign.

2. Developing Talent ecosystem to realize Demographic Dividends by launching AVGC focused UG/ PG courses with standard curriculum and globally recognized degrees under New Education Policy (NEP)

3. Enhancing Technology & Financial Viability for Indian AVGC Industry by having an Ease of Doing Business in AVGC sector i.e tax benefits, import duties, curbing piracy, etc.

4. Raising India’s soft power through an Inclusive growth by promoting Indian culture & heritage globally through games among youth.

Finance Minister Nirmala Sitharaman introduced the AVGC task group in her budget speech with the goal of giving the sector a focused push for growth. In order to assist in maximizing the potential of the AVGC sector in India, the AVGC Task Force was established under the leadership of Apurva Chandra, Secretary, Ministry of I&B.

The AVGC report was initially announced last month during the ‘Big Picture Summit’ organized by the CII. Chandra said, “The AVGC task force has completed its deliberations and the report is now in the writing stage, and we hope this task force will submit its report to the MIB this month itself.”

Chandra, who revealed the report, claimed that the AVGC industry in India has recently experienced unheard-of growth as a result of both domestic demand for AVGC content and the entry of numerous international players into the Indian talent pool to take advantage of offshore delivery of services. India currently contributes between $2.5 and $3 billion to the $260 to $275 billion global market.

Chandra said, “The draft policies for growth of the AVGC-XR sector, both at national and state level, will be key to aid the growth of the M&E industry in general, and AVGC sector in particular, eventually contributing to India’s growth as an AVGC hub.”

On December 22, the study and proposed policies were delivered to Anurag Thakur, minister of information and broadcasting. According to IndiaToday, the ministry said, Indian talent can take the lead in this industry thanks to Prime Minister Narendra Modi’s vision that the AVCG-XR sector may offer youth a wealth of employment prospects that can service the global market.