MPL teams up with hyper-casual game developer Voodoo

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E-sports and skill gaming platform Mobile Premier League has announced the launch of two new games Helix Jump and Color Road in partnership with Voodoo.

Headquartered in Paris, Voodoo is one of the largest hyper-casual developers and publishers globally, with five billion+ total downloads. Helix Jump and Color Road are amongst their biggest titles with over 500 million downloads to date.

This is the first time Voodoo has launched its game with a publisher in Asia. This collaboration has been made possible using the MPL developer SDK that offers a host of features. With this launch, the MPL users continue to experience the best of hyper-casual games with easy to play and engaging games.

With the developer software development kit (SDK), any game developer can now publish and monetize their games as well as to conduct e-sports events on the MPL app. The SDK also enables developers to enjoy a host of benefits like publishing games cross-continent with a single click, adding cash rewards, and also live stream gaming sessions for a larger audience. Multiple gaming formats like a built-in tournament, battle, and knockout are supported in the SDK to enable the users to engage in a format of their choice.

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“We are excited to partner with Voodoo and let our users enjoy some of their biggest gaming titles on the MPL app. With over 90 million users playing every day, we have built deep technology capabilities to enable seamless game-play at this scale,” said MPL vice president developer platform Vaibhav Viswanathan.  

“We are thrilled to offer these capabilities to any game developers and help them deliver best-in-class games and enjoy optimized engagement and revenue.”  

The SDK can be easily accessed by the game developers by logging on to the developer console from MPL. Developers can utilize the console to take advantage of the single build single integration of the SDK for seamless game publishing.

Developers need to maintain only a single build across play store/ Appstore and MPL app, reducing operational burden and providing for a consistent user experience across various platforms.