Netflix Inc., the video-streaming giant, yesterday (November 2) announced the global rollout of its video games with the introduction of five mobile games: Stranger Things: 1984 (BonusXP), Stranger Things 3: The Game (BonusXP), Shooting Hoops (Frosty Pop), Card Blast (Amuzo & Rogue Games), and Teeter Up (Frosty Pop). The company began testing in Poland, Italy and Spain after an initial announcement in July.
All the games are currently listed on Google Playstore (India) and must be downloaded, as any game would require. However, you would need Netflix credentials to play the game. The complete rollout in all locations may take a few days.
The games are not available on iOS for now. The games are currently available only on adult profiles meaning if you’ve set up a PIN to prevent kids from having access to adult profiles, that same PIN will be required in order to log in to Netflix and play the game on a device.
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Responding to a query on gaming during the Q3 earnings call on October 19, Netflix COO and Chief Product Officer Gregory Peters said, “we’re incredibly early in this process. And mostly what we’ve done to date is about essentially making sure that all of our systems are working as we expect. So it’s really about proving to ourselves that we can do the delivery in the way that we want.”
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Adding to Greg, Co-CEO Reed Hastings said, “And maybe imagine three years from now and some future Squid Game is launching, and it comes along with an incredible array of interactive or gaming options and it’s all built into the service. And then, of course, you’ve got your off-Netflix aspects, the experiences that we’re building out, consumer products, all of that coming together. So a company like Disney is still ahead of us in some of those dimensions of putting that whole experience together, but boy, are we making progress. And so exciting over the next three to five years, kind of closing that gap.“
In September, the streaming giant announced the acquisition of Night School Studio, an independent game developer known for narrative-driven titles like Oxenfree. In July, the company hired former Electronic Arts Inc. and Facebook Inc. executive Mike Verdu as vice president of game development, reporting COO Greg. Last month, Facebook’s announced its first-ever gaming showcase in India, Press Start, targeting the Indian gaming market.