Nvidia and Google voice concern over Microsoft’s Activision Blizzard buyout

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Apart from Sony and Federal Trade Commission (FTC) taking a stance against Microsoft’s Activision Blizzard buyout, two other big names in the gaming market, Nvidia and Google are now also opposing the deal.

Until recently, Sony was the only company objecting to it, but with two more gaming giants joining the fray, the lawsuit filed by FTC in December 2022 stating the rationale, “to harm competition in multiple dynamic and fast-growing gaming markets,” has got stronger.

According to sources who spoke with Bloomberg, both companies warned the FTC that the agreement would give Microsoft an unfair advantage in mobile, cloud, and subscription-based gaming.

Nvidia have its own cloud gaming service called, GeForce Now, which is believed to be the reason why the company is concerned with the deal. Nvidia, according to the report, “stressed the need for equal and open access to game titles” but did not openly oppose the agreement.

Google failed in the cloud gaming market with its cloud gaming platform Stadia shutting down this month on January 18, but the company currently has a good grip on the mobile gaming market.

With Microsoft admitting to launching its own mobile store for Xbox games as per their filings to the UK’s Competition and Markets Authority (CMA), Google sees it as a threat to its Play Store offering, fearing that Microsoft would make its games exclusive on its own storefront.

During the CMA filings, Microsoft said, “Shifting consumers away from the Google Play Store and App Store on mobile devices will, however, require a major shift in consumer behavior. Microsoft hopes that by offering well-known and popular content, gamers will be more inclined to try something new.”

While there is a good chance that the deal would be permitted, it is also very likely that Microsoft will have to provide several concessional deals, like allowing Activision games on other subscription services and not to make all games exclusive for a single platform.