The Press Council of India (PCI) has issued an advisory to the print media. This directive follows warnings and advisories from various regulatory bodies, including the Government and the Central Consumer Protection Authority (CCPA), which have targeted social media influencers and celebrities for their involvement in endorsing offshore betting and gambling entities.

As reported by Business Standard, the advisory from PCI emphasizes adherence to directives aimed at prohibiting the advertising and promotion of any unlawful activities. Such activities are prohibited under laws governing gambling and betting practices. The PCI’s move addresses concerns surrounding the rise in both direct and surrogate advertisements, as well as endorsements, of activities considered illegal, such as betting and gambling.

The PCI’s warning to print media outlets reminds them of their responsibility to exercise caution and ethical judgment in their advertising practices. By aligning with efforts to uphold legal and ethical standards, media organizations can play a role in mitigating the impact of such advertisements on society.

Furthermore, the PCI’s advisory highlights the need for vigilance and accountability within the media industry.  It is imperative for print media outlets to reassess their advertising policies and procedures to ensure they are in line with regulatory guidelines. 

It’s crucial for advertisers, media outlets, and regulatory authorities to join forces and tackle the challenges brought about by the increasing number of gambling-related ads.