Maneesh Goel has been named as the chief financial officer (CFO) of real-money gaming company Zupee. According to a statement from the company on December 13, Goel would tighten controls and governance procedures while also driving profitability with scale.

Zupee founder Dilsher Singh Malhi said, “As we rapidly grow our business, Manish’s proven experience, track record of financial acumen, and strategic thinking will help bring prudent capital utilization and drive profitability in the long run.”

Goel previously worked as the CFO of PayU India, a payments and loans platform backed by Naspers, for more than six years before joining Zupee. He has held a number of other high-level posts, including a two-and-a-half-year tenure as the CEO of the long-gone TV shopping station Den Snapdeal TV Shop.

Goel is said to have more than 20 years of experience in the industry and has worked with various industry giants including Dell, Times Internet and Honeywell.

On joining Zupee, Goel said, “Zupee has a unique value proposition and a strong foundation from which the company can build its vision and spearhead the emerging culture of skill-based online gaming in the country.”

Zupee was founded in 2018 by Malhi and Siddhant Saurabh. More than 300 people work at the company, and more than 70 million people have downloaded their apps. Ludo, Snakes and Ladders, and Carrom are just a few of the skill-based casual games that Zupee offers on its mobile app.

The company also secured $102 million in January 2022 during Series B funding at a valuation of $600 million. WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners are just a few of the investors who have contributed to its total funding of over $121 million to date.

Along with Series B funding, the company also announced its partnership with Jio in January 2022 in order to offer its games to Jio phone users.