Online skill gaming company Games24x7 on Monday, December 11, unveiled its brand identity. The unveil event came as a part of the company completing seventeen years of its existence. The company said that the new logo defines its commitment to integration of science and entertainment. Guided by the operating ethos of ‘Science of Gaming’, this logo reflects the company’s commitment to deliver game play experiences rooted in scientific principles.
At the unveiling of the new brand identity, Bhavin Pandya, Co-founder and Co-CEO, Games24x7 said, “At Games24x7, our path has been shaped by an unwavering dedication to a scientific mindset, our focus on user-centricity, and our incredible teams that wholeheartedly embrace this scientific approach. Our fresh brand identity goes beyond mere visual change; it stands as a reflection of our profound enthusiasm for these core principles and the continuous advancement within the online gaming sector. The rejuvenated brand identity underscores our technological expertise and commitment to harnessing cutting-edge technologies like AI/ML to create hyper-personalized gaming experiences to entertain our users.”
The new visual identity of Games24x7 serves as a beacon that symbolizes the company’s content to create unique experiences. The elements of the logo have been designed to convey the duality of the brand’s belief: the intersection of science and entertainment.
Brand initiatives around new visual identity launch:
Games24x7 also shared the new visual identity by unveiling them across its social media platforms. The video in the posts showcased the colours that inspired brand’s new logo. Other relevant details of the company’s journey were also illustrated in the three-part video.
Games24x7 also hosted some engaging events like contests, wherein its employees shared their perspectives and experiences associated with the brand. Furthermore, they also expressed their connection with Games24x7 by sharing the brand’s values that resonate with them.
Key elements of the new logo:
The new visual identity features a stack of ‘G’ letterforms, with an orange brushstroke ‘G’ proudly positioned atop a solid navy stack. This symbol not only represents the initial letter of the company’s name but also signifies the commitment to a scientific approach in crafting gaming experiences. The </> coding symbol in navy blue, denoting the universal language of technology, further reinforces the company’s innovation, while the depth of the stack cues metaphorically illustrates the organization’s willingness to delve deep to address challenges at their core for game development.
The logotype ‘games24x7’ utilizes two distinct typefaces, Poppins and Sprite Graffiti. ‘games’ is crafted with the bold, geometric forms of Poppins, representing the precision involved in the science of gaming. In contrast, ’24×7′ utilizes the energetic, brush script numerals of Sprite Graffiti, embodying the vibrant and playful nature of the gaming experiences Games24x7 creates.