Online gaming platform WinZO has announced a software development kit (SDK) for faster and simplified game onboarding for developers. The company claims that with this SDK, the game developers can generate revenue from WinZO’s user base without spending money on infrastructure or marketing.

The SDK in concern is a development toolkit that is aimed to help developers access real-time analytics and game-level data. Technical data, user reviews, data logs, revenue earned, and retention analytics are just a few of several features it can offer.

The company also claims that with the help of its personalization engine, the games will be automatically placed in the relevant category and promoted to the right audience. Additionally, the platform offers complete assistance to the community of game developers for problem-solving and game optimization.

In order to join the WinZO platform, developers must first register on the WinZO Game Developer Console, submit their game for review and approval, and then integrate the WinZO SDK into their current software framework.

“The gaming studios play a crucial role in bringing valuable and unique offerings to Indian consumers through WinZO’s platform. Our constant endeavour is to help these studios leverage the power of our platform to expand their reach and serve the pan-India consumer base, gain access to best-in-class distribution tech tools and drive growth. We are excited and committed to easing their growth journey in India,” said Paavan Nanda, co-founder of WinZO, as quoted by Techcircle.

Last year in October, the company had announced reaching 100 million registered users and since the launch of the app in 2018, it has added 100+ games. With an objective to collaborate with businesses from various interactive entertainment genres, like games, content development, and gaming economics, the company also owns and manages a $26 million Game Developers Fund.