Online gaming platform Zupee has announced a paid period leave policy for its female employees. Starting next month, all female employees will be able to take a day off every month whether working from home or office under the policy.

According to the company, the new policy aims to go one step further in creating a healthy and welcoming work environment for its female employees by addressing the long-standing stigma surrounding menstruation.

“By implementing this policy, Zupee is not only acknowledging and safeguarding female colleague’s health, but also, raising awareness to avoid menstrual stigmatisation,” said Surabhi Sanchita, Vice President of Human Resources at Zupee, in a statement.

“We believe that this policy will enable our female colleagues to better manage their health and strike a balance between personal and professional life,” she added.

While there have been other types of new-age policies that have been implemented in the online gaming industry such as the ‘unplugged policy’ by Dream11, this is the first time, the company claims, any online gaming company has rolled out a paid period leave policy.

Meanwhile, Zupee recently released a new campaign with Bollywood actor Salman Khan, who is a brand ambassador for the company. The new campaign called “10 Minute Mein Game Ho Jayega,” involves the actor playing different games, implying that all the games can be played to go on the platform.

The objective of the campaign was to promote the platform in order to secure a better footing in the market. The company is already one of the up-and-coming gaming platforms with increasing user count and with the new campaign, Zupee is aiming to go even higher.